Month: March 2014

Share the Love

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Love, love me do

Some of you might remember this classic Beatles song and might even be humming (or even singing) along right now … and some might not.

Whatever the case, the theme of ‘sharing the love’ is what’s revealed in the latest research on consumers’ relationships with loyalty programs. This is the second

[1] in-depth loyalty research study commissioned by strategic marketing company Directivity and digital agency Citrus. (more…)